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Mit eventyr med Facebook

Jeg syntes, det var ubehageligt at kunne se, hvordan Facebook lod forskellige virksomheder matche deres oplysninger om mig (e-mails, telefonnummer, den slags) med min Facebook-konto.

Det drejede sig både om store, grimme virksomheder:

Og små, søde, rettighedsorienterede NGO’er:

Min idé til en løsning var:

  • At slette mit telefonnummer fra min profil på Facebook
  • At oprette en e-mail særligt til min Facebook-profil (lad os sige: facebookholderojemed@helmstedt.dk)

…Og så håbede jeg ellers, at “matchene” ville ophøre.

Men: Det gjorde de ikke.

Hvordan kan det være?

Facebook beholder alle mailadresser, du nogensinde har haft tilknyttet din konto – også de, du selv sletter! Og de lader annoncører matche deres oplysninger om DIG med de oplysninger, du troede, du havde slettet.

(Du kan prøve at se selv, ved at bruge Facebook’s funktion til at downloade en kopi af dine data.)

Så begyndte mit rigtige eventyr:

Mit forsøg på at få slettet gamle mailadresser hos Facebook

Efter at have svaret på et hav af spørgsmål, fik jeg lov at udfylde en kontaktformular:

Select the product that you need help with : Facebook
What can we help you with? : I want to manage my data
Select one of the following options : I have a different objection to the use of my data
Full name : Morten Helmstedt
Please provide your best contact email address : facebookholderojemed@helmstedt.dk
Where do you live? : Denmark

What data processing activity or activities are you objecting to? : I am objecting to Facebook matching my personal information with information uploaded by advertisers and do not consent to Facebook allowing advertisers to do this.
Even though I have changed my e-mail address to an address only used for Facebook communication and have deleted my phone number and additional e-mail addresses from Facebook, Facebook still matches my information with lists from advertisers. See https://helmstedt.dk/Clipboard01.png for a screenshot.
I would like to be informed in what way advertisers are able to match their lists with my Facebook profile, when no information from my Facebook profile could be in possession by these advertisers after I changed my Facebook profile e-mail and phone number.

If this matching is done by Facebook keeping deleted information from my profile, I do not consent to Facebook keeping this information and I request that this information be deleted, as Facebook no longer has any valid grounds or consent for keeping this information.

Please explain how this processing impacts you. : I have a right to control my personal data according to the EU GDPR regulations and have not consented to Facebook matching my personal data with personal data from advertisers.

By submitting this notice, you represent that all of the information you’ve provided is true and accurate. : I agree

Det var i første omgang ikke til så meget hjælp. Facebook bekræftede blot, deres praksisser:

Hi,

Thanks for contacting us.

To build a product that connects people across continents and cultures, we need to make sure that everyone can afford it. Advertising lets us keep Facebook free. You can’t opt out of ads altogether because ads are what keep Facebook free, but you do have different options to control how your personal data can and can’t be used to show you ads. They’re all found in ad preferences:
https://www.facebook.com/ads/preferences/?ref=CR

Please note that we do not tell advertisers who you are or sell your information to anyone.

There are a few ways that advertisers can reach you with ads on Facebook:

Information from your use of Facebook

When you use Facebook, you can choose to share things about yourself, such as your age, gender, home town or friends. You can also click or like posts, Pages or articles. We use this information to understand what you might be interested in and hopefully show you ads that are relevant. If a bike shop comes to Facebook wanting to reach female cyclists in Liverpool, we can show their ad to women in Liverpool who liked a Page about bikes. But here’s what’s key: these businesses don’t know who you are. We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don’t share information that personally identifies you. You can always see the “interests” assigned to you in your ad preferences, and if you want, remove them.

Information that an advertiser shares with us

In this case, advertisers bring us their customer information so they can reach the same people on Facebook. These advertisers might have your email address from a purchase you made, or from some other data source. We find Facebook accounts that match that data, but we don’t tell the advertiser which accounts were matched. In ad preferences (https://www.facebook.com/ads/preferences/) you can see which advertisers with your contact information are currently running campaigns – and you can click the top right-hand corner of any ad to hide all ads from that business.

Information that websites and apps send to Facebook

Some of the websites and apps you visit may use Facebook tools to make their content and ads more relevant and better understand the results of their ad campaigns. For example, if an online retailer is using Facebook pixel, they can ask Facebook to show ads to people who looked at a certain style of shoe or put a pair of shoes into their shopping basket. If you don’t want this data used to show you ads, you can turn it off in ad preferences.

You can learn more about Facebook pixel and how it works here:
https://www.facebook.com/business/learn/facebook-ads-pixel/?ref=CR

You can decide which parts of your profile you want to be used for ad targeting in the Information section under “About you”. You can remove yourself from interests under “Interests” and categories under “Your categories”. You can also turn off ads that use data from apps or websites that you visit in the Ads settings section under “Ads based on use of websites and apps”.

The “How is this information shared?” section of our Data Policy also discusses in more detail how ads work on Facebook: https://www.facebook.com/about/privacy/?ref=CR

The form that you submitted allows EU residents to report objections to certain types of processing of their personal data under the EU General Data Protection Regulation (GDPR). If you want to object to a specific type of data processing listed in our Data Policy, please visit the Help Centre to learn more about making an objection under GDPR and in what circumstances an objection may be successful:
https://www.facebook.com/help/2069235856423257/?ref=CR

Before you submit another objection, you may want to learn more about our legal bases for processing data, including the instances where the processing is necessary for our legitimate interests (or that of a third party) or for a task carried out in the public interest: https://www.facebook.com/about/privacy/legal_bases/?ref=CR

We hope this helps, but please let us know if you have any other questions.

Thanks,
Ryan,
Privacy Operations
Facebook

Jeg bad så specifikt Facebook om at slette mine gamle e-mailadresser, da jeg havde svært ved at se noget som helst gyldigt formål ved at opbevare disse data. Her er svaret, jeg fik:

Hi Morten,

Thanks for following up with us.

From your report it appears you would like to delete information from your Facebook account.

Deleting your information from Facebook
You can delete specific data points from your Facebook account via your Activity Log. You can access your Activity Log and to choose to delete certain data points by accessing your Settings > Your Facebook Information > Activity Log.
It appears from your report you are already aware of this, but please note you can choose to permanently delete your profile, photos, posts, videos, and everything else you’ve added at any time by deleting your Facebook account. You can follow the steps outlined in the following Help Center article to understand how to permanently delete your account:
https://www.facebook.com/help/224562897555674

Deleting previous email addresses
From your report it appears you would like us to delete the email addresses previously associated with your account.
As explained in our Data Policy (https://www.facebook.com/policy.php (https://www.facebook.com/about/privacy/update#legal-requests-prevent-harm)), we need to process certain information in order to detect and prevent spam and other bad experiences on Facebook, maintain the integrity of our Products, and promote safety and security on and off the Facebook Products.
In relation to your specific request, the information you have asked to be deleted is necessary for us to maintain the integrity of our Products, and promote safety and security on and off the Facebook Products.

[…]

Under Article 17 of the GDPR there are limited grounds on which the erasure of personal data can be obtained. We have reviewed your request in light of the information you have provided to us, and we have found that your request does not meet one of the grounds listed in Article17 of the GDPR. We are therefore unable to take further action on your request to have this data point deleted.

Please note that you have a right to contact the Irish Data Protection Commission, which is Facebook’s lead supervisory authority (please see www.dataprotection.ie (http://www.dataprotection.ie/))

You also have the right to contact your local data protection authority and to bring a claim before the courts.

We trust this addresses your query but please let us know if you have any further questions.

Thanks,
Elsa
Privacy Operations
Facebook

Så Facebook mener, at:

In relation to your specific request, the information you have asked to be deleted is necessary for us to maintain the integrity of our Products, and promote safety and security on and off the Facebook Products

Aha!

Jeg forsøgte mig med det (næst)sidste kort, jeg havde på hånden:

Dear Elsa
Under GDPR I have a right to rectify incorrect data. As my previous e-mail addresses are no longer my e-mail addresses, they should be deleted. You have no valid use for e-mail addresses that I no longer use. Please delete those e-mail addresses and confirm.
Best regards,
Morten

Den logik kunne Elsa fra Facebook ikke følge:

Hi Morten,

Thanks for following up with us and for your patience.

As explained in our Data Policy (https://www.facebook.com/policy.php), we need to process certain information in order to detect and prevent spam and other bad experiences on Facebook, maintain the integrity of our Products, and promote safety and security on and off the Facebook Products. Please note that all these measures are taken to make the platform safer for our users.

If your personal data is inaccurate, you have the right to have the data rectified by Facebook. In this case, there is no suggestion that we are processing inaccurate data, but rather retaining your previous email address for the reasons explained above.

We won’t be able to take any further action on this request, but please note that you have a right to contact the Irish Data Protection Commission, which is Facebook’s lead supervisory authority (please see www.dataprotection.ie (http://www.dataprotection.ie/))

Best regards,
Elsa
Privacy Operations
Facebook

For Facebook handler ukorrekte persondata ikke om data, der ikke længere/nogensinde beskriver personen korrekt. For alt data, der er tilgået Facebook, er per definition korrekt råmateriale for Facebooks overvågning.

Moralen?

Nu har jeg slettet min Facebookkonto. Jeg opfordrer dig til at gøre det samme.